Meta announces new guidelines for advertisements related to securities and investments in India

Meta has recently announced updated requirements for advertisers in India who are running promotions related to securities and investments. This decision comes after the Security and Exchange Board of India (SEBI) released new regulations in March stating that all advertisers within the sector must register on each platform they wish to advertise on in order to combat fraudulent activities on social media platforms.

SEBI highlighted the increasing number of fraud cases in the securities market on popular social media platforms like YouTube, Facebook, Instagram, WhatsApp, X (previously Twitter), Telegram, Google Play Store, Apple Store, and more. Criminals engage in deceptive practices such as offering online trading courses, hosting seminars, providing misleading testimonials, and promising risk-free returns to entice unsuspecting victims.

Meta’s new guidelines aim to adhere to SEBI’s regulations and ensure that securities and investments ads are closely monitored on their platform in India. Advertisers wishing to promote such products and services are required to follow these stringent rules to prevent any misuse or fraudulent activities within the sector. These measures are crucial in protecting consumers from falling into the traps of scammers who exploit online advertising to engage in deceitful practices.

By introducing these updated requirements, Meta aims to create a safer environment for users engaging with securities and investments ads on their platform in India. These guidelines serve as a protective barrier against potential scammers who may try to manipulate information to mislead individuals interested in financial products and services. Advertisers must now comply with these stricter regulations to ensure transparency and accountability when promoting securities and investments to users.

The implementation of these new requirements underscores Meta’s commitment to safeguarding its users and ensuring a trustworthy advertising ecosystem for securities and investments in India. By aligning with SEBI’s directives and setting clear guidelines for advertisers, Meta is taking proactive steps to prevent fraudulent activities and protect consumers from falling victim to malicious schemes in the financial sector. This collaborative approach between Meta and regulatory authorities demonstrates a united effort to combat fraud and promote integrity within the advertising landscape for securities and investments.