Torrid to close 180 locations in 2015

Plus-size retail chain Torrid has announced plans to close nearly 180 underperforming stores, which accounts for about 30% of its physical store locations nationally. The decision to close these stores comes as part of Torrid’s strategy to focus more on its digital presence, according to the company’s first-quarter earnings report released on June 5th. Torrid CEO Lisa Harper cited a shift in consumer behavior, with 70% of Torrid customers now choosing to shop online. The first quarter of 2025 saw a nearly 5% decrease in sales compared to the previous year, prompting the store closures.

Torrid has already shuttered two locations since the beginning of the year, reducing the total store count to 632. Although the company has not disclosed which specific locations will be closing, the impact of these closures is sure to be felt by customers. Torrid joins other plus-size clothing retailers, such as Lane Bryant and Avenue, that have also faced store closures in recent years.

Christine Murphy, a prominent advocate for the plus-size clothing industry, expressed disappointment at the news of Torrid’s store closures. She emphasized the importance of having physical stores for plus-size individuals, as online-only options can limit spontaneous shopping and convenience. Murphy criticized some brands for their lackluster efforts in launching plus-size lines, citing failures in providing trendy and inclusive clothing options.

Content creator Nikki Apostolou echoed similar sentiments, noting concerns about Torrid’s clothing styles and quality that have led to customer dissatisfaction. Apostolou stressed the significance of brick-and-mortar stores for plus-size women, who make up a significant portion of the market. The closure of these stores can restrict access to options and diminish shopping experiences for plus-size individuals.

In addition to Torrid, several other major retailers have announced store closures for 2025, including JCPenney, Macy’s, Kohl’s, Big Lots, Party City, and Joann Fabric and Crafts. The retail industry is undergoing significant changes, with more companies adjusting their strategies to adapt to evolving consumer preferences and behaviors. As the retail landscape continues to shift, the impact on customers, especially in the plus-size community, remains a crucial consideration for the industry as a whole.