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A class action lawsuit has been filed against Grocery Outlet, accusing the retailer of deceptive practices. The lawsuit alleges that Grocery Outlet has been misleading customers by falsely advertising discounts and selling expired or nearly expired products without clearly marking them as such. The plaintiffs claim that Grocery Outlet’s marketing tactics have caused them financial harm and are seeking damages for themselves and others who have been similarly affected.

According to the lawsuit, Grocery Outlet uses misleading advertising techniques to lure customers into believing they are getting significant discounts on products. The plaintiffs argue that these discounts are often based on inflated original prices, giving the illusion of a better deal than what is actually being offered. This practice, known as “false reference pricing,” is allegedly used to trick consumers into making purchases they wouldn’t have otherwise made.

Furthermore, the lawsuit accuses Grocery Outlet of selling expired or nearly expired products without proper disclosure. The plaintiffs claim that Grocery Outlet fails to clearly mark these products with their expiration dates or indicate that they are close to expiring. This lack of transparency allegedly leads customers to unknowingly purchase items that may be past their prime, resulting in wasted money and potentially unsafe consumption.

The plaintiffs in the class action lawsuit argue that Grocery Outlet’s deceptive practices have caused them financial harm and have violated consumer protection laws. They are seeking compensation for damages incurred as a result of the retailer’s alleged misconduct. The lawsuit aims to hold Grocery Outlet accountable for its actions and ensure that consumers are not misled or taken advantage of in the future.

In response to the lawsuit, Grocery Outlet has denied any wrongdoing and maintains that its business practices are lawful and ethical. The retailer asserts that it takes consumer protection seriously and is committed to providing customers with quality products at fair prices. Grocery Outlet has stated that it will defend itself against the allegations made in the class action lawsuit and is confident that the courts will ultimately rule in its favor.

As the class action lawsuit against Grocery Outlet unfolds, both sides will have the opportunity to present their arguments and evidence in court. The outcome of the case will determine whether Grocery Outlet is found liable for deceptive practices and if the plaintiffs are entitled to compensation for damages. In the meantime, consumers are advised to be cautious when shopping at Grocery Outlet and to pay close attention to product pricing and expiration dates to avoid potential issues.