Brown-Forman and Korbel Champagne Cellars end partnership (May 9, 2025)

Brown-Forman has officially announced the conclusion of its relationship with Korbel Champagne Cellars. This marks the end of a significant partnership between the two companies. Additionally, Brown-Forman has completed the sale of Sonoma-Cutrer Vineyards, a move that demonstrates the company’s strategic decisions regarding its brand portfolio.

With the sale of Sonoma-Cutrer Vineyards to The Duckhorn Portfolio, Inc., Brown-Forman has effectively transferred ownership of the vineyards and related brand trademarks. This transfer of assets signifies a shift in focus for Brown-Forman as it streamlines its portfolio to better align with its business objectives and core offerings.

In addition to the sale of Sonoma-Cutrer Vineyards, Brown-Forman has also completed the sale of Finlandia Vodka, another significant move that reshapes its brand portfolio. The purchase of the Finnish Vodka brand by Coca-Cola HBC further emphasizes Brown-Forman’s strategic decisions to optimize its brand offerings and concentrate on key products in its portfolio.

Furthermore, Brown-Forman has expanded its portfolio through strategic acquisitions, including the acquisition of Diplomático Rum. This addition of a global super-premium rum brand and related assets enriches Brown-Forman’s portfolio and offers new opportunities for growth and market expansion.

Moreover, Brown-Forman has also completed the purchase of Gin Mare Brands, bringing Mediterranean-inspired gins into its premium portfolio of products. This acquisition diversifies Brown-Forman’s offerings and enhances its presence in the premium spirits market.

The conclusion of the relationship with Korbel Champagne Cellars and the sales and acquisitions made by Brown-Forman reflect the company’s commitment to strategic growth and portfolio optimization. By making these important business decisions, Brown-Forman aims to strengthen its position in the beverage industry and focus on key products that align with its long-term objectives.

Overall, these recent developments highlight Brown-Forman’s dedication to adapting to the evolving market landscape and making strategic decisions to enhance its brand portfolio and drive sustainable growth. As Brown-Forman continues to evolve and grow, it remains committed to delivering high-quality products and maintaining its position as a leader in the beverage industry.