Top PR pitches, mergers and acquisitions in April 2025, featuring Andrew Bloch

Biggest PR pitches and mergers and acquisitions in April 2025 were recently reviewed with Andrew Bloch, a prominent figure in the PR sector. Andrew Bloch acts as the lead consultant for PR, Social, Content, and Influencer at AAR, a new business consulting firm, and is a partner at PCB Partners, specializing in advising on buying and selling marketing services agencies.

Starting off with some good news, PR Masterclass: AI in PR program is finalized and will be held on July 3rd, combining in-person and virtual attendance options. The event will delve into the integration of AI into PR workflow, the impact of AI on journalism, AI as a content production tool, and more. Details on the speakers and topics can be found on the microsite PRMasterclasses.com. Additionally, The Creative Moment Awards are open for entries, with an early bird entry deadline on May 16th. Various categories for the 2025 awards can be viewed on the microsite creativemomentawards.co.
Andrew and Ben Smith discussed notable PR pitch wins over the month of April 2025, highlighting the trend of brands hiring agencies based on abilities rather than agency identity. Some significant PR pitch wins included Hope&Glory securing the accounts for Toyota and Lexis GB, Blurred working with Heineken UK for corporate social impact strategy, and Ready10 handling consumer PR for TikTok amidst security and content moderation concerns. Other wins included appointments of Pretty Green and Tin Man by Tesco, B The Communications Agency by Russell Hobbs/Remington, Mischief by Channel 4, and Manifest by Aperol, among others.
Moreover, mergers and acquisitions activity in April showcased key developments such as WPP acquiring Infosum to enhance data connectivity and AI capabilities, Brave Bison acquiring The Fifth to strengthen influencer marketing capabilities, and a joint venture between W and Bellow to establish W Productions and bolster content capabilities across the Asia Pacific region.
In summary, April 2025 witnessed significant movements in the PR sector with notable pitch wins and mergers and acquisitions, reflecting the ongoing dynamics and strategies prevalent in the industry.