Sol de Janeiro strengthens executive team to support global expansion efforts.

Sol de Janeiro has recently made significant additions to its executive team, bringing Laurie Lovett on board as the chief people and impact officer, along with Elaine Paik as the chief financial officer. Lovett, whose previous roles include global chief people officer at Nielsen and global human resources officer at Verisk, brings over two decades of experience from her time at Accenture, where she played a pivotal role in shaping organizational culture.

In her new position, Lovett will spearhead human resources, social impact, and environmental, social, and governance (ESG) initiatives with a strong emphasis on developing a robust talent strategy, fostering inclusive leadership, and implementing programs that resonate with the brand’s global identity. Paik, who joins the team from Impossible Foods with prior experience at Juul Labs and Colgate-Palmolive, will leverage her 25 years of expertise in finance and strategy to enhance Sol de Janeiro’s operational foundation as it ventures into new markets, product categories, and distribution channels.

Both Lovett and Paik will report directly to Heela Yang, the founder and CEO of Sol de Janeiro, who expressed confidence in their ability to drive the company’s growth while staying true to its values. Yang emphasized the importance of a strong organizational culture, stating that “connection is powerful, and people are everything.” The appointments of Lovett and Paik have reinforced Sol de Janeiro’s commitment to promoting gender diversity within its leadership team, with women now occupying 71% of the C-Suite positions.

Established in 2015, Sol de Janeiro has undergone significant developments, including L’Occitane’s acquisition of a majority stake in the business in 2021. The brand’s continued expansion and success are attributed to its unwavering dedication to fostering a diverse and inclusive work environment that mirrors the diverse community it serves. Sol de Janeiro’s latest strategic hires are set to play a crucial role in propelling the brand towards its next phase of global growth, ensuring that it remains at the forefront of the beauty industry.

As Sol de Janeiro evolves and embarks on new endeavors, the addition of seasoned professionals like Laurie Lovett and Elaine Paik underscores the brand’s commitment to excellence, innovation, and social responsibility. With a strong focus on talent development, financial acumen, and operational efficiency, Sol de Janeiro is well-positioned to navigate the complexities of a rapidly changing market landscape while remaining true to its core values and mission.