Panelists Answer Your Burning Questions: US Market Outlook for Hair & Scalp Care

From addressing the specific needs of curly or textured hair to exploring ingredient advancements, industry experts are here to provide insight into the current trends in hair and scalp care. An in-depth discussion at CosmeticsDesign’s recent Hair & Scalp Care: US Market Outlook webinar highlighted the latest data, market trends, and product innovations driving the industry forward. After a thorough presentation by Spate co-founder Yarden Horwitz, dermatologist and SEEN Haircare founder Dr. Iris Rubin joined in to shed light on consumer data and the evolving strategies of brands to cater to the diverse requirements of today’s hair care consumers.

Curly hair necessitates more moisture and gentle cleansing, along with ingredients that are beneficial for the scalp. SEEN Haircare prides itself on being inclusive, offering fragrance-free and sulfate-free products suitable for all hair types, including curly and coily textures. Emphasizing scalp and skin health without compromising curl integrity has garnered positive feedback from the curly hair community.

An intriguing question raised during the webinar focused on scalp aging and whether scalp skin ages faster than facial skin. Dr. Rubin affirmed that the scalp is exposed to similar aging factors as facial skin, such as UV radiation, oxidative stress, and inflammation, but often receives less attention in terms of care. She highlighted the increased presence of sebaceous glands on the scalp, making it more prone to buildup.

Consumer interest in ingested solutions for hair care, often referred to as “beauty from within,” is on the rise. The popularity of Hair Vitamins as a trend underscores strong consumer engagement, with searches for terms like “vitamins for hair growth” and “hair vitamins” reflecting a focus on enhancing hair density and growth. Ingredients like vitamin D and biotin are commonly searched alongside this trend, indicating a consumer preference for effective solutions that promote hair health from within.

The importance of maintaining a proper hair and scalp care routine, including considerations of frequency and application techniques, was underscored during the discussion. Dr. Rubin emphasized the detrimental effects of over-washing, aggressive scrubbing, or using occlusive products on scalp health. She recommended a consistent and gentle approach to scalp care, with the right choice of products serving as the foundation for a healthy routine.

Incorporating scalp devices into hair care regimens is a growing trend, with an increasing interest in tools like scalp massagers. Searches for electric scalp massagers and related queries signal a clear intent among consumers to stimulate hair growth and improve scalp health. This growing trend intersects with concerns related to hair health, such as hair growth and hair loss, positioning scalp devices as a valuable addition to hair care routines. The emphasis on “hair growth” in searches and social media discussions indicates a strong consumer desire for products that deliver visible results.

The convergence of skin care and hair care has led to an expanding territory for brands to explore. Consumers are beginning to recognize that hair and scalp care are integral parts of their overall skincare regimen. SEEN Haircare exemplifies this approach, offering a range of products developed by dermatologists to support hair, scalp, and skin health. Trust and transparency serve as the pillars for successful brand extensions across categories.

As the industry continues to evolve, insights from experts like Yarden Horwitz and Dr. Iris Rubin shed light on the dynamic landscape of hair and scalp care. From addressing specific needs for different hair textures to exploring innovative ingredients, the focus remains on providing effective solutions that prioritize scalp health and overall well-being. With consumer interest driving trends towards natural products and solutions for common hair and scalp issues, brands have an opportunity to bridge the gap between traditional hair care and emerging skincare trends. As the quest for healthy hair and scalp continues, industry professionals are at the forefront of delivering cutting-edge solutions tailored to meet the evolving needs of consumers.