Trump Jr. appointed GrabAGun Director before IPO

After months of preparation, GrabAGun, an online firearm retailer, announced on March 26, 2025, that Donald Trump Jr. would become a board member alongside key figures in the gun industry. Trump Jr. has been working with investment firm 1789 Capital since January to set the stage for GrabAGun’s upcoming initial public offering (IPO).

Other prominent individuals joining the board include Chris Cox, the former executive director of the NRA Institute for Legislative Action, Colion Noir, a well-known voice in the gun rights arena, Blake Masters, a former Senate and congressional candidate, and Dusty Wunderlich, a fintech entrepreneur known for his work with financing services for gun retailers.

Chris Cox, recognized for his influential lobbying efforts during his time at the NRA, played a significant role in shaping legislation related to gun rights, such as the expiration of the federal assault weapons ban in 2004 and the enactment of the Protection of Lawful Commerce in Arms Act (PLCAA) in 2005. Despite controversy surrounding his departure from the NRA, Cox’s expertise in legislative affairs makes him a valuable addition to GrabAGun’s board.

Colion Noir, a former NRA commentator, has garnered attention for his outspoken views on gun rights and constitutional freedoms. Known for his opposition to gun safety measures, Noir’s presence on the board highlights GrabAGun’s commitment to promoting these values within the company.

Blake Masters, who has a history of strong support for gun rights, received high ratings from the NRA and Gun Owners of America during his political campaigns. His stance on gun regulation and ATF reform aligns with GrabAGun’s mission to cater to advocates of the Second Amendment.

Dusty Wunderlich, with his background in financing services for gun retailers, brings valuable expertise to the board. His experience with innovative financing options, such as “shoot now, pay later” services, will undoubtedly contribute to GrabAGun’s strategic growth in the online retail space.

GrabAGun’s decision to target Millennials and Gen Z reflects a shift towards a more mobile-centric approach in firearms retail. Emphasizing accessibility and convenience, the company aims to capture the attention of younger consumers who are shaping the future of the industry. By providing a user-friendly interface and partnering with leading gun manufacturers, GrabAGun is poised to establish itself as a top player in the online firearm market.

Despite facing challenges from advertising bans and media restrictions, GrabAGun’s mobile-focused strategy sets it apart as a forward-thinking and adaptive retailer. As the company prepares for its IPO through a Special Purpose Acquisition Company (SPAC), the inclusion of industry experts like Donald Trump Jr. signals a new chapter of growth and innovation for GrabAGun in the competitive firearms marketplace.