Global PC shipments increase by 9% in the first quarter of 2025, with potential impact from tariffs on market performance

Canalys, a well-established company founded in 1998, has made a name for itself in the realms of technology channels and smartphones. With offices and team members spanning continents globally, Canalys employs over 100 experts who bring a wealth of experience to the IT and high-technology sectors.

The firm’s core values, skills, and behaviors drive its success, ensuring that it remains at the forefront of the rapidly evolving technology landscape. Canalys prides itself on hiring and promoting individuals who embody these values, setting a high standard for the industry analyst firms it competes with.

Over the years, Canalys has expanded its services to provide vendors with tailored solutions in Channels, Enterprise, Emerging Tech, and Mobility. The company is also known for hosting leading independent channels events in various regions, further solidifying its reputation as an industry leader.

Central to Canalys’ operations is its commitment to channel analysis, offering services that cater to the needs of some of the world’s largest tech companies. By providing accurate and timely insights into market trends across various devices, Canalys helps its clients navigate the complex technology landscape with ease.

Through a team of skilled analysts and consultants worldwide, Canalys collaborates with technology companies to deliver custom solutions tailored to their unique requirements. Supported by data and insights from the Candefero channels community, Canalys’ projects span a range of categories such as Channel Development, Competitor Strategy, and Market Entry, to name a few.

Furthermore, Canalys equips vendors with innovative methods to evaluate channel partners at scale and engage with them digitally, enabling them to nurture key relationships and drive growth. With a strong focus on cloud, infrastructure, and cybersecurity channels, Canalys offers best-in-class analysis and strategies to help vendors stay ahead of the curve.

In light of recent global market trends, Canalys reports a 9.4% increase in worldwide PC shipments in the first quarter of 2025. This surge was largely driven by vendors ramping up deliveries to the US in anticipation of tariff announcements. However, the looming threat of increased tariffs poses challenges to the future performance of the PC market, potentially impacting consumer demand and business operations.

To mitigate the impact of tariffs, major OEMs have already begun diversifying their supply chains away from China towards countries like Vietnam, Thailand, and India. By relocating production sites, these companies aim to enhance supply chain resilience and reduce the effects of tariffs on their businesses. Despite potential challenges ahead, Canalys remains committed to providing valuable insights and solutions to help its clients navigate the evolving technology landscape successfully.