Historic Weather Challenges NADA Show 2025, Showcasing Auto Industry’s Resilience

New Orleans encountered a rare snowstorm during the NADA Show 2025, creating the heaviest snowfall in over a century. Despite the ensuing travel chaos, attendees found various ways of reaching the event, showcasing the automotive industry’s remarkable adaptability in the face of unexpected challenges. Cox Automotive displayed exceptional flexibility in organizing 670 product demonstrations and 175 client meetings throughout the three-day event.

While stories of travel struggles circulated among attendees, the primary focus remained on the future of the automotive market. Discussions at Cox Automotive centered on the industry’s trajectory in 2025 and beyond, emphasizing the role of new technology, tools, and ideas in driving progress within the sector. Attendees left energized and inspired by the prospects discussed at the event.

Steve Rowley, President of Cox Automotive, expressed optimism and energy for the future of the auto market, highlighting dealers’ incessant drive to enhance consumer experiences and drive growth. He emphasized the importance of innovation, data intelligence, and creative solutions in helping dealers succeed in a competitive landscape.

Jonathan Smoke, Chief Economist at Cox Automotive, mentioned dealers’ affirmative outlook on the market’s growth prospects. He pointed out some concerns surrounding the timing of electric vehicle (EV) growth and fluctuations in performance based on represented brands. Smoke also highlighted worries about tariffs and OEM responses to uncertainty in CARB states.

Ken Kraft, Chief Marketing and Sales Officer at Cox Automotive, acknowledged the unique circumstances of the NADA Show 2025, praising dealers’ perseverance, creativity, adaptability, and determination in navigating the challenges. Dealers’ resilience and dedication were on full display, reflecting the industry’s enduring spirit.

Brian Finkelmeyer, Senior Director of Insights and Advisory at Cox Automotive, discussed the forecast for a 1-2% retail sales increase in 2025. He noted dealers’ interest in solutions for sourcing quality used vehicles profitably and using AI to enhance operational efficiency. Finkelmeyer stressed the importance of improving efficiencies amid declining variable gross margins in the industry.

Lori Wittman, President of Retail Solutions at Cox Automotive, recounted the enthusiasm and chaos of the NADA Show 2025, highlighting the team’s efforts to support dealers with tools and strategies for success. She emphasized the importance of client feedback and their focus on profitability and efficiency.

Dale Pollak, Executive Vice President and Founder of vAuto, shared dealers’ optimism for increased vehicle sales in 2025. He highlighted concerns about profitability in the new and used vehicle segment and potential impacts from federal policy changes like tariffs. Pollak underscored Cox Automotive’s role in helping dealers navigate challenges and mitigate risks.

Grace Huang, President of Inventory Solutions at Manheim, discussed dealers’ shifting focus towards electric vehicles and AI’s impact on their businesses. She highlighted Manheim’s investments in EV solutions and AI integration to optimize operations and decision-making. By leveraging innovation, Huang emphasized Manheim’s commitment to equipping clients for the evolving automotive landscape.

Joe Kichler, Senior Vice President of Digital and Supply Chain at Cox Automotive, noted dealers’ enthusiasm for logistics solutions to enhance their businesses. He highlighted the Central Dispatch team’s efforts in showcasing integrated marketplace solutions for supply chain management, efficiency improvements, and profitability boosts. The show left attendees invigorated by the constructive dialogues and innovations shared.