SEBI Directs Finfluencers to Avoid Using Live Market Prices in Videos
The Securities and Exchange Board of India (SEBI) has issued guidelines restricting financial influencers from using live market prices in their educational videos. This move aims to safeguard investors from receiving potentially misleading or harmful advice.
The directive from SEBI is a part of its ongoing efforts to protect investors and ensure the integrity of the financial markets. By prohibiting the use of live market prices in educational content, the regulatory body aims to prevent the dissemination of information that could lead to incorrect investment decisions.
Financial influencers, also known as ‘Finfluencers,’ have gained popularity in recent years for their ability to provide financial advice and insights to a wide audience through social media platforms. However, there has been concern about the accuracy and reliability of the information shared by some of these influencers.
The use of live market prices in videos can create a false sense of urgency or importance around investment decisions. This can lead investors to make hasty choices based on short-term market fluctuations rather than considering long-term strategies. By removing live market prices from educational content, SEBI hopes to encourage investors to focus on fundamental principles and sound investment practices.
SEBI’s decision to restrict the use of live market prices aligns with its mandate to protect the interests of investors and maintain the integrity of the financial markets. By promoting transparency and accuracy in financial content, the regulatory body aims to build trust among investors and ensure that they receive reliable information to make informed decisions.
Financial influencers play a valuable role in educating investors and raising awareness about financial markets. However, it is essential for them to adhere to regulatory guidelines and provide unbiased and fact-based information to their audiences. By following SEBI’s directives on the use of live market prices, Finfluencers can contribute to a more informed and responsible investment community.
In conclusion, SEBI’s decision to prohibit the use of live market prices in educational videos is a step towards fostering trust and transparency in the financial industry. By setting clear guidelines for Finfluencers, the regulatory body aims to protect investors and ensure that they receive accurate and reliable information to make informed investment decisions. Moving forward, it is essential for financial influencers to prioritize integrity and compliance with regulatory standards to maintain the trust of their audience and contribute to a healthy and informed investment landscape.
