Top 25 IT Service Brands Reach $163 Billion in 2025, Signaling Global Rebound
In a recent report from Brand Finance, a leading brand valuation consultancy, it was revealed that the value of the top 25 IT services brands has soared to USD163 billion in 2025. A majority of the top brands have experienced a spike in their brand values, attributed to various market factors such as interest rate reductions, an uptick in corporate spending, and a steady demand for cutting-edge technologies like artificial intelligence (AI).
For the seventh consecutive year, Accenture has maintained its stronghold as the most valuable IT services brand, with its brand value climbing by 2% to reach USD41.5 billion. This robust performance is owed to Accenture’s extensive global reach, diverse range of services, and strategic investments in AI, solidifying its position at the apex of the rankings.
Furthermore, Accenture has surpassed IBM Consulting to claim the title of the strongest IT services brand in 2025, boasting a brand strength index score of 89.6 out of 100 and an AAA+ rating equivalent. The brand’s surge in strength can largely be attributed to its widespread recognition and market presence, particularly in the United States, where it boasts the highest levels of familiarity among the top 25 brands. Accenture’s exceptional competitive position is further underscored by its leading score in consideration metrics in Europe and the US.
According to Lorenzo Coruzzi, a Valuation Director at Brand Finance, the utmost importance of having “deep expertise in AI” is evident as the primary driver of consideration within the IT Services sector, accounting for 18% of the decision-making process. This underscores the imperative for companies to excel in AI innovation to stay ahead of the curve and meet evolving customer demands in an increasingly digitized world. Accenture’s dominance in this field is exemplified by its achievement of acquiring USD3 billion in new generative AI bookings in 2024, showcasing its leadership in leveraging AI to foster innovation and business growth.
TCS has secured its position as the world’s second most valuable IT services brand for the fourth consecutive year, with its brand value surging by 11% to USD21.3 billion. Noteworthy efforts undertaken by TCS to bolster its brand include its strategic affiliations with marathons and high-profile sports events globally, consolidating its brand presence on a global scale by using sports as a dynamic channel to engage with diverse audiences while showcasing its transformative digital solutions.
HCLTech, with a staggering 17% rise in brand value to USD8.9 billion, has emerged as the fastest-growing IT Services brand in 2025. This growth trajectory is propelled by its robust financial performance resulting from a slew of major deals across various industries worldwide in 2024, coupled with the sustained positive momentum of its impactful brand transformation and its pioneering role in AI/GenAI business. Notably, HCLTech’s AI offerings have created substantial traction in the market, as the company has been committed to this space for almost a decade, fostering strong partnerships with leading Technology OEMs and Hyperscalers in the process.
The third most valuable IT services brand worldwide, Infosys, has witnessed a commendable 15% increase in brand value, reaching USD16.3 billion. Notably, Infosys has achieved the fastest compound annual growth rate (CAGR) of 18% in brand value over the last five years among IT Services brands, under the adept leadership of CEO Salil Parekh. Recognized for its unwavering commitment to innovation and emerging technologies, Infosys has strengthened its foothold in the AI-driven landscape of digital services, marked by consistent breakthroughs and advancements.
In conclusion, sustainability has emerged as a crucial driver of consideration and reputation for IT Services brands, reflecting the growing emphasis on environmental, social, and governance (ESG) standards. Brands that exhibit a robust commitment to supporting communities and broader society have garnered increased consideration, with sustainability now influencing 17.5% of the consideration of IT Services brands in 2025, underscoring the vital role this facet plays in shaping brand reputation and consumer perception.
